Snacks in Japan are serious business. Every month hundreds of new “limited edition” snacks are on the market, some of them variations on old favorites such as Pocky and some of them are new offerings altogether. These snacks are only on the market for a few months or even a few weeks, so there are actually entire magazines devoted to alerting snack maniacs to the latest trends before they’re gone. Shiso Pepsi (along with previous years’ Ice Cucumber Pepsi) is a limited edition summer flavor, destined to be replaced in the fall with something new.
Filed under: Miscellany, WTF | Tagged: culture, food, kenichi matsuyama, pepsi, snacks | Leave a Comment »
